Spielwarenmesse 2024 is all about celebrating kidults – playful adults who love toys and games. From classics to modern favorites, there’s something for every grown-up gamer. The event, happening from January 30th to February 3rd, 2024, will spotlight this trend with the special area ‘Life’s a Playground – Toys for Kidsters, Kidults & Co.’ In Hall 3A, this 400 m² space will showcase collectibles, premium items, fantasy games, and tabletop games.
Organizers stress the importance of catering to adults who love games, considering them a key market. The event will feature products like action figures, puzzles, and exclusive collectibles. The special area will not only display these products but also offer retail ideas and expert advice.
This initiative aims to tap into the potential of the kidult market, providing exciting options for expanding product ranges and increasing sales. Stay tuned for more articles about kidults on the event website – Spielwarenmesse.de